Image Consultant and Personal Shopper | © Estudiante: Marta Lopez

Language

Spanish

Start date

July 2027

Frequency

Part-time

Fruition

On campus

Duration

3 Weeks

A journey through the constantly evolving world of fashion and beauty, how to understand trends and use them for your client's look.

In this Image Consultant Summer Course you’ll acquire an in-depth knowledge of fashion culture, learning to analyse the key aspects of your client’s image, using tools to analyse the information you need as a consultant and coach to give sound advice on ergonomics, visagism, colour and psychology.
The 3-week course includes theoretical classes, case studies, workshops, master talks and practical exercises. 

Information to decide

A holistic approach to image styling that answers any questions you might have on strategy, methodology and cultural aspects and projects in an innovative and experimental way. 

 

The course sessions, modules and exercises simulate the
process of a project, and the professional management of the same by an image consultant and personal shopper.

To do this, the course is organised into various sessions: theoretical classes, experimental sessions, practical project development, workshops and the chance to talk to masters of their trade, professionals working with major companies in the sector. 

If you’re a fashion student, interested in the world of consulting and coaching, if you want to become an image consultant and personal shopper, this is the course for you.

Professional stylists, designers, window dressers, people working in advertising or for production companies, professionals in the fields of fashion communication, PR, fashion retail, accessories and beauty shops or window dressers will find the course both interesting and useful.

A global approach to gain practical and experimental experience as a consultant in professional image project management. 

This course puts you in touch with the fashion market, and the Barcelona fashion scene in particular. You’ll participate in workshops, project development and master talks by professionals working in the sector. 

Syllabus

The history of fashion and personal image consultation

Fashion styling, catwalks, brands and designers
Trends

Presentation of the modern image stylist and personal shopper profile
Personal image

Consumer psychology

Styles and archetypes

Coaching and personal image psychology

Visagism

Colour analysis

Materials, fabrics and international sizing

Wardrobe essentials

Fashion brands and shopping management

Etiquette and protocol

Workshop: Setting up an image consulting firm

Workshop: Team coordination

Workshop: Public speaking

Final project: Coaching

News

Professional fashion catwalk with models parading

17 September 2026

IED fashion takes centre stage at 080 Barcelona Fashion

Acceptance Letter (by IED Barcelona lecturer Jeakyong Sim), Compte Spain and L’AMAR (brands founded respectively by IED Madrid alumni Santi Mozas and Nacho Lamar) will take to the catwalk at Spain’s most international fashion event in October.

Crowded stalls of an auditorium

15 September 2026

More than 200 students from 52 nationalities open the 2026-2027 academic year of the IED Barcelona

On 14 September, the Welcome Event welcomed a new generation of creatives and designers joining the undergraduate programmes.

14 September 2026

Chimera – Hybrid Artifacts: Design Connects Turin and São Paulo

Seven bags, two cities and one shared project. A collaboration between Italy and Brazil has evolved into an international design journey, bringing together different cultures, materials and design languages.

11 September 2026

Issue 4: Material World - Plural Intelligences

What happens when we recognize the intelligence of materials and learn to work with it responsibly, collectively, and collaboratively?

11 September 2026

IED Kunsthal Bilbao temporarily transforms Doña Casilda Park with ‘Sareak’

A cross-disciplinary project bringing together nearly 200 members of the community to reflect on contemporary communication through design.

11 September 2026

Peio Santisteban’s “Flores para un monstruo” Wins the IED Madrid Fashion Talent Award 2026

Twelve students from the Fashion Design Bachelor’s Degree at Istituto Europeo di Design Madrid presented their collections for the second consecutive year as part of the OModa Madrid Es Moda programme.

07 September 2026

Fashion show and festival: the IED Public Programme is back

In September, IED's Public Program returns with a calendar of events across its campuses in Italy and Spain, offering opportunities for dialogue, exchange and discovery open to the community and the wider public.

07 September 2026

From Turin to Tokyo: IED and Pioneer Denim bring new visions of denim to the international runway

Projects by students on IED Torino’s Undergraduate Programme in Fashion Design, developed using materials supplied by the company, are heading to Tranoï Tokyo and Denim Première Vision as part of the collaboration with Pioneer Denim, bringing together research, experimentation and product culture.

07 September 2026

IED Madrid Alumni Talent at OMODA Madrid es Moda 2026

Designers and IED Madrid alumni Luis Berrendero and Carlota Barrera have taken part in this edition’s programme, alongside other IED Madrid initiatives such as its Fashion Show 2026 and the event with Roberto Verino.

Don't miss it

14 September 2026 - 18 September 2026

Barcelona

IED Barcelona 2026 Undergraduate Welcome Week

The welcome event for undergraduate students, teachers and staff to mark the official opening of the new academic year will take place on Monday 14 September.

Exhibitions and Festival

02 October 2026 - 08 October 2026

Madrid

Sepiia’s 10th Anniversary Exhibition

IED Madrid alumni and designer Federico Sáinz de Robles celebrates the 10th anniversary of his brand, Sepiia, with an exhibition.

An open notebook showing two pencil sketches, one of a lamp and the other of designer handbags
Exhibitions and Festival

17 October 2026 - 17 October 2026

Barcelona

Barcelona Dibuixa 2026: “The Power of Hand Drawing”

IED Barcelona is offering this workshop, where participants will discover, guided by architect and lecturer Gianfranco La Cognata – Laco 2, how design takes shape through illustration.